Aphrodite eBooks

Get clarity with our marketing knowledge and industry insights. Download our eBooks now — and get quick and implementable tips on running a crowdfunding campaign, scaling your e-commerce business, or maximizing your return on ad spend — all for free.

How to run a profitable crowdfunding campaign

Whether it's Kickstarter or Indiegogo, we've put together a field guide to make a winning (and profitable) crowdfunding campaign for you.

• What makes people buy
Crowdfunding looks like magic - but there's a science behind it. Get the real deal you won't find anywhere else.
• Understanding ROI
Crowdfunding is notoriously tough to track, because it's fast and a lot is at stake. Keep a cool head with expert tips how to handle every scenario.
• Tracking and transitioning
Once you knock it out of the park, there will be lots of decisions to make. Our guide includes transitioning to InDemand, e-commerce and beyond.

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How to increase revenue without spending more money

Some of our proven strategies on how to optimize your ROAS — without funneling more money into ads

• Track your conversions
Know where you’re gaining customers. Keep an eye on your top revenue sources and boost the channels that are working.
• Build customer confidence
Without spending any money, improve UX with some of our guide’s top suggestions. Think from your customers’ perspective.
• Understand how people shop
E-commerce can be tricky; we know it first-hand. Pay attention to your funnel and decrease cart abandonment.

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10 tips on creating engaging ads

Want to increase your conversion rate, but not sure how? Try our advice, compiled from our experience as an ad agency.

• Go for congruency
Make sure that your ad and landing page have the same offerings, font styles, color themes, etc. By appearing trustworthy, you’ll boost confidence in your product.
• Do the math
Know how to calculate your Return on Ad Spend (ROAS) and Return on Investment (ROI). These numbers will give you a fundamental understanding of your ad performance.
• Understand the cost of your ads
While numbers paint a useful picture, they don’t explain everything. For example, ads in Q4 (the holiday season) are typically more expensive because of a high volume of advertisers.

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