Privacy

What data do you keep?

• None. Your customer list, emails, and campaigns are yours. We only pull financial and funnel data, and you can unlink your data with one click.

I would like to use my agency clients’ data, but I have privacy concerns.

• Aphrodite is fully GDPR compliant and our servers are SOC2 compliant. Aphrodite also complies with all platform policies and does not have third party subcontracts.

What type of cookie does Aphrodite store?

• Aphrodite uses cookies to log in, but otherwise saves no cookies.

Where are your app's servers located?

• We use a virtual private server cluster located in Texas.

What end points does Aphrodite use for ad integration partners?

• We use Facebook's most recent Ads Marketing API (v9.0 and up), Google Analytics V3, and LinkedIn's most up to date Market Analytics API.

Aphrodite 101

How is Aphrodite different from other platforms?

• We were originally an ad agency, and we found that customers were unhappy with current analytics platforms that only focused on engagement. Since we couldn’t find a platform that focused on financials, we made one ourselves.

What platforms do you support?

• For ad accounts, we currently support Facebook, LinkedIn, Google, and Microsoft.
• For Ecommerce, we support Shopify, Woocommerce, and Squarespace. We’re always adding new platforms!

What do I need to start using Aphrodite?

• You can sign up via our pricing page and link a Facebook, Google, LinkedIn, or Microsoft account that has a history of ad spend.
• Aphrodite will pull as much data as it can find and build all the dashboards for you, so you don't need to code anything!

I have an ad account but I haven’t started spending money on advertising yet. Can I still use Aphrodite?

• Yes and no: your dashboard will mostly be blank, but as you spend the data will start pulling in every 15 min. Use the Funnel to optimize your conversions, the ROAS tools to optimize spend, and the Revenue Sources feature to find your referrals.
• With Aphrodite, you can also simulate ROI (if you are using platforms for lead generation) by assigning a value to your leads.

How is Aphrodite different from Facebook or Google Advertising analytics?

• Aphrodite is all about Return On Investment (ROI) data. We don’t sugarcoat your real Return On Ad Spend (ROAS) with engagements, likes and comments your most recent ad received. We are about real business: how much money you put in, and how much revenue that ad spend brought in.

Aphrodite Vocabulary

What’s ROAS? How’s it different from ROI?

• ROAS is directly attributed purchases from your ads, divided by your ad spend.
• If you had $3,000 in purchases from your ads and spent $1,000, your ROAS is 3x.
• If your total purchases were $5,000, then your total ROI is 5x.

How do you calculate daily conversions with Facebook and Google?

• Facebook reports data asynchronously, meaning revenue can come in real time but Facebook will mark it as coming in on previous days.
• Google reports revenue in real time, so one some days you'll see more revenue in Facebook that should be possible.
• This usually points to a campaign where the first impression did not convert, but another campaign did later. Seeing how much time elapsed between them will tell you your average conversion cycle for new customers.

How reliable is Facebook and Google data combined?

• Facebook and Google are both blocked by Apple on occasion, so are roughly 80% accurate. For the most accurate data, we are working on directly pulling in data from Shopify and other platforms.
• Google data is the most accurate, as it is in real time. It measures up to 100% of the cash conversions happening that day.
• Facebook ad account data is faster and broader, but less reliable, as it only measures purchases happening from ads.
• Facebook pixel data is much more accurate, as it measures the entire website including the sales funnel.
• All platforms that track conversions are currently being blocked on some iOS devices and Safari browsers.

What does ‘async’ mean in Daily ROI breakdown?

• This means that while some revenue comes in exactly as the purchase happens, some revenue like Facebook is backwards attributed.
• That means if 1,000 people saw my ad last week, but made the purchase today, Google will say that the purchase happened today whereas Facebook will say that the purchase happened last week.
• For accounting purposes Google is correct, and for attribution purposes Facebook is correct.

How do I use Aphrodite for lead generation?

• Whenever you don’t have direct revenue for Aphrodite to calculate your ROAS, you can still approximate it by assigning your lead a value. You can assign your lead value or lifetime value in User settings.

Crowdfunding/Product launch

How do I use Aphrodite for my crowdfunding campaign?

• You can use Aphrodite to test out the product’s readiness. Specifically, you can start running lead generation ads before launching the product, and Aphrodite will tell you your lead gen ROAS, saving you thousands of dollars on ad spend if your product is not ready for primetime.
• Aphrodite also works great after the product launches to help you make the most effective advertising decisions during your campaign. Our app shows your geographic ROAS and tells you where your product is most successful, so you can avoid spending advertising money where there are no backers. Additionally, Aphrodite keeps track of your advertising costs (CPM), so you don’t advertise when costs are too high (remember, the higher the cost, the lower the ROI).

Do I need to share the percentage of my campaign's revenue with Aphrodite?

• No, you only pay for a monthly subscription.

Onboarding

I linked my ad account(s) but it appears blank, what’s wrong?

• Most likely, this is because your ad accounts don’t have a history of ad spend, so there’s no data for Aphrodite to analyze.
• If your Revenue Sources feature is blank, make sure you have set up Google Analytics e-commerce correctly.

How do I set up a revenue sources tab?

• You need to turn on e-commerce on Google Analytics in order to track your revenue sources. You can find more information here.

How do I work with teams on Aphrodite?

• We recommend one admin to link all the assets. You can add team members at an additional rate, and they will have full access to our dashboards.
• Admins can link and unlink assets, as well as add and remove users.

What is the Map feature?

• Map shows your account’s ROAS around the world and tells you where advertising brings you the biggest ROI.

How do I break down the analytics by U.S. state?

• In order to track ROAS by state, you need to set up your Facebook ads targeting by state. The U.S. states will also be picked up if you're advertising in a specific city.

Can Aphrodite track ROAS by city?

• We could, but then the performance of the dashboard would grind to a halt. Maybe in a future update.

Can I track ROAS in all the U.S. and in particular states?

• Yes. If you are tracking both, the states will show in the map, and the country will show on the bottom left next to Singapore and Hong Kong.

What is Daily ROI Breakdown?

• Daily ROI shows you three things: Ad account spend, ad account revenue, and total revenue.
• Keep in mind that some platforms like Facebook report revenue asynchronously, and will be marked "async" if that's the case.

What is beast mode?

• Beast mode is closer to our first version of the app, with all data on one screen. The data is all the same, just more detailed and more information at once. To turn beast mode on and off, just toggle the switch on the top left of the app.

What’s the difference between company lead value and company LTV value?

• LTV stands for Life Time Value and represents the total revenue from a single purchase. This is useful for a SaaS product where the first cash purchase doesn’t represent the true value of acquiring a customer.
• Lead Value is to put a cash ROI on your leads and help you determine if a lead generation campaign is breaking even or not.
• For example: if you paid $3,000 for $2,000 leads, and a lead is worth $2.50 to your business, you just turned $3,000 into $4,500 in business value, giving you a ROAS of 1.5x.

Free trial

What is the Free trial?

• Aphrodite comes with a 7 day free trial. After 7 days, Aphrodite will automatically charge you for the reports and dashboards it makes.
• You can cancel any time via the billing dashboard in User settings.

Do I need a credit card to sign up?

• Yes, but feel free to try to melt our servers with your datasets during your free trial.

Billing

What type of payment do you accept?

• We use Stripe for recurring credit card transactions, and Bill.com and Quickbooks for enterprise customers.

How do I upgrade/downgrade/cancel?

• Go to your payments page at https://app.aphrodite.io/payment and click on "billing dashboard" where you can upgrade, downgrade, or cancel your account.